Article
January 7, 2022

Why a company is like a product

Discover why we treat our company, with its organizational design and culture, just like a product — and how our culture actually works.
Article
January 7, 2022

Why a company is like a product

Article
January 7, 2022
Published on
January 7, 2022
Updated on
January 8, 2021

Why a company is like a product

Article
January 7, 2022

Why a company is like a product

A company, with its organisational design and culture, is like a product. It has to be usable and useful.

Basecamp said it first.

They inspired us, so here’s our take on it:

#1 A product has versions and is measured on engagement. It’s not a “set it and forget it” kind of thing.

So when you think of the organisational design as a product, you ask different questions:
✔️Do people who work here know how to use the company?
✔️ Is it simple? Complex?
✔️Is the way it works obvious enough?
✔️ Are there bugs?

#2 There’s always the possibility of bugs or places where the processes and culture crash. Be it bad organisational design or oversights. That’s why thinking about the company as a product opens up opportunities for feedback & improvement.

#3 We’re always ready to iterate, throw out work, or start over to improve code, for instance. We now know it’s the same for our culture.

There has never been a good product from its first iteration.

#4 Today’s SEOmonitor is version 8.4 (8th year, 4th quarter), and we aim to update it quarterly — our culture changes with us.

And it’s all part of our Employee Handbook:

This article was originally published on

Search Engine Journal.

A company, with its organisational design and culture, is like a product. It has to be usable and useful.

Basecamp said it first.

They inspired us, so here’s our take on it:

#1 A product has versions and is measured on engagement. It’s not a “set it and forget it” kind of thing.

So when you think of the organisational design as a product, you ask different questions:
✔️Do people who work here know how to use the company?
✔️ Is it simple? Complex?
✔️Is the way it works obvious enough?
✔️ Are there bugs?

#2 There’s always the possibility of bugs or places where the processes and culture crash. Be it bad organisational design or oversights. That’s why thinking about the company as a product opens up opportunities for feedback & improvement.

#3 We’re always ready to iterate, throw out work, or start over to improve code, for instance. We now know it’s the same for our culture.

There has never been a good product from its first iteration.

#4 Today’s SEOmonitor is version 8.4 (8th year, 4th quarter), and we aim to update it quarterly — our culture changes with us.

And it’s all part of our Employee Handbook:

Why a company is like a product

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