We know there’s a lot of uncertainty to tackle in the SEO industry and for SEO agencies right now. After co-organizing a webinar with Loren Baker (SEJ) on adapting to the economic downturn with almost 2000 registrants in less than 10 days, we realized we wanted to keep this dialogue open as more valuable input shows up from and for SEO agencies.
Here’s our first edition of Office Hours, a weekly live Q&A with SEO agencies, for SEO agencies. With Cosmin Negrescu, founder @SEOmonitor and the founder of one of the largest agencies in Eastern Europe and Kevin Gibbons, founder @Re:signal, a successful UK SEO agency, and UK Search Personality of 2018.
- How can we estimate the impact and optimize for a longer runway for our SEO agency?
- Should we accept delayed payments or offer discounts?
- How can we provide more value to our customers in this context?
- Should we continue to do sales or upsells? If yes, to whom and how?