Overview and data sources

We developed this material as part of a bigger conversation we started having when the COVID-19 crisis began on how to better support SEO agencies navigate uncertainty and focus on what matters.

The key insights you’re about to discover are the result of SEOmonitor’s research and debates with agency founders during online webinars, personal interviews, client conversations and workshops between March and May 2020.

You’ll get to read about:

• Crisis management theories and what businesses learned in and after 2008
• Strategies for adapting the SEO agency positioning during the COVID-19 crisis
• Strategies for team management during remote work 
• Client retention insights
• Generating new business in creative ways

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