Design sprints with visual creators help us align concepts and art direction fast.
We’ve integrated the divergence and convergence phases from design thinking in all our workshops:
🪄 Divergence = we gather as many perspectives as possible
🪄 Convergence = the decision-maker needs to make sense of all ideas & concerns and choose the best idea
When it comes to a new illustration for a content piece, that means having our marketing team and the illustrator working together in an adapted 2h design sprint.
We usually use the following structure:
#1 The first step is all about reframing the article’s key message into a creative concept. Or more concepts, as we’re in the divergence phase.
#2 The second step is to create and iterate visually based on those concepts. We use the Crazy 8 method, which asks you to have at least 8 iterations in a very short time.
Usually, 15-20 minutes. Still divergence.
#3 The final step of our design sprint is critical as it reaches the convergence phase.
Everyone votes their favourite sketches or elements of a sketch and articulates why they made that decision.
If there’s no consensus after the debate, then the project manager has to make the hard decision for the final concept.
If more iterations are needed, then the (temporary) winning sketch goes through another Crazy 8.
For our example, here's the final visual:
💡 Having prototypes to work with at every stage makes the creative process more efficient without compromising on art direction.
With more people involved and more concepts and ideas to test, we can produce better creative work. Especially with our external contributors.